Last month, Mainstreet launched its seventh annual consumer ad campaign, designed to educate Chicagoland buyers and sellers on navigating today's dynamic real estate market.
As with previous years, the campaign emphasizes the value of working with a Mainstreet REALTOR® while adapting to current market conditions. However, this year, rather than directing buyers and sellers to Mainstreet’s website, the campaign drives them to Chicagolandhomes.com, our new consumer-focused site featuring property listings, an agent directory and resources for area buyers and sellers.
For 2025, Mainstreet has made a strategic shift to focus exclusively on Google advertising, concentrating resources to maximize impact through this powerful channel. This year’s Google ads direct consumers to both the property and agent search functions on Chicagolandhomes.com and the resources we’ve designed to educate Chicagoland consumers.
With the suburban Chicago market showing some signs of increased stability in recent months, the 2025 campaign focuses equally on both buyers and sellers, addressing their unique challenges in today's environment. The campaign guides sellers on optimizing their homes for maximum value in a more competitive market, while helping buyers navigate current issues like inventory challenges and higher mortgage rates.
Campaign Approach
This year, Mainstreet is embracing new opportunities to leverage Google’s sophisticated targeting and analytics capabilities. The Google campaign utilizes both search and display networks, reaching consumers with text ads based on their search terms while also delivering display ads across the internet through Google's extensive partner network.
The campaign employs advanced keyword optimization and audience segmentation to deliver highly relevant ads to consumers actively searching for real estate and related information in Chicagoland. By directing traffic to chicagolandhomes.com rather than Mainstreet's main website, the campaign has the potential to generate direct leads for the Mainstreet REALTORS who hold the listings shown on the site.
Expected Campaign Results
Mainstreet's consumer campaign has demonstrated consistent growth since its inception in 2019, with each year setting new performance benchmarks relative to the available budget. By consolidating resources on Google’s ad network and directing traffic to chicagolandhomes.com, we anticipate strong conversion rates and a solid return on investment for 2025.
Key performance metrics will track not only impressions and clicks but also engagement with chicagolandhomes.com resources, property search utilization and ultimately, connections made with Mainstreet REALTORS®. We look forward to sharing ongoing results and insights as the campaign progresses, and we welcome your feedback and suggestions for continued improvement.